• image

About us

Founded in 1998, SANSE is a leading professional sports brand operator in China, with a core focus on directly operated retail stores. SANSE has built long-term strategic partnerships with over 30 globally renowned sports and lifestyle brands, including Nike, Jordan, adidas, adidas Originals, SALOMON, PUMA, and Lacoste. Backed by a scalable business model and strong supply chain capabilities, the company operates nearly 400 stores across the Guangdong–Hong Kong–Macao Greater Bay Area, the Hainan Free Trade Port, and major cities in South China, forming a highly integrated and efficient retail ecosystem.

image

Business Coverage

SANSE has established a comprehensive retail ecosystem anchored in South China, with a presence across multiple provinces. Operating nearly 400 stores in key strategic regions—including the Guangdong–Hong Kong–Macao Greater Bay Area, Hainan, Guangxi, and Fujian—the company has built a highly integrated, cross-regional retail and distribution network. This strategic footprint demonstrates SANSE’s strong execution and market development capabilities in core markets, while supporting a standardized and scalable operating framework for effective multi-brand management and sustained regional expansion.

background overlay

History

China’s Reform and Opening-up policy catalyzed Guangdong’s rapid economic transformation. From the late 1980s to the early 1990s, the province’s distinct regional advantages enabled Cantonese enterprises to re-emerge as leading contributors to China’s modern economy. During this period, diverse industries expanded swiftly, driving broad-based economic growth.
By the mid-1990s, Guangdong’s industrial structure had progressed from a predominantly agriculture-based economy to one centered on apparel and home appliances, and subsequently evolved into a diversified ecosystem encompassing information technology, automotive manufacturing, fashion and lifestyle industries, as well as modern service sectors such as logistics and consultancy. It was within this dynamic context of economic reform and industrial upgrading that SANSE was founded and achieved sustained growth.

Corporate Philosophy

Integrity — Honesty and trustworthiness form the foundation of sustainable corporate success.
Collaboration — Excellence is achieved through collective effort and the shared commitment of a unified team.
Continuous Innovation — Innovation is embraced as a driving force that sustains vitality and ensures alignment with evolving markets and times.
Perseverance — Challenges are met with resilience and determination, supported by continuous self-motivation and a pursuit of breakthroughs.
Self-Development — Ongoing learning and personal growth are encouraged, enabling individuals to progress alongside the company.
Team Spirit — A collaborative culture is fostered, prioritizing shared objectives over individual interests and maximizing the value of teamwork.

Our Partners

SANSE maintains authorized, long-term partnerships with leading global sports and lifestyle brands, including Nike, Jordan, adidas, adidas Originals, SALOMON, PUMA, and Lacoste, working collaboratively to advance contemporary sports culture. These partnerships are built on SANSE’s established retail network and strong operational capabilities, as well as a shared commitment to delivering professional, reliable active lifestyle solutions to consumers.




新闻中心

■ 2025

■ 2024

Sanse
Store Locator

Easily find the nearest Sanse multi-brand store based on your city, commercial district, or brand preference. Get detailed address and business information for a convenient visit.
Submit

Contact Us

Global Service Hotline: +86 20 32312222
Email: service@sanse.com
Address: Sanse Building, No. 48, Middle Xiangxue Avenue, Huangpu District, Guangzhou City, Guangdong Province, China